Three-Phased Approach to Employee Engagement Throughout COVID-19
How Prime Therapeutics pivoted their 2020 CSR Campaigns
“We are working on how to keep our programs fun and engaging with the same participation and donations though we are 100% virtual.”
-Lauren Mitrenga, Human Resource Analyst at Prime Therapeutics
When COVID-19 first began impacting the United States, Prime Therapeutics’ Corporate Social Responsibility (CSR) team set out to answer two early questions: 1) where is the greatest need at the moment? and 2) how do we best use our current funds and programs to solve this need? Prime’s team quickly realized relief could not come from one approach, but instead required constant re-evaluation of stakeholder’s needs, interests, and abilities to give back to provide the best COVID-19 relief plan.
Download the Case Study
Additional Resources:
Blog
The Role of CSR in Disaster Response
Whitepaper
Elevating Employees as Your Number One Stakeholder
