Giving Fatigue has set in…now what?
Setting goals for holiday/year-end programs and campaigns based on previous results is great, but when circumstances change and the degree of difficulty trends upward, a number is just a number.
Passion drives action. If you want to get people to push through the giving fatigue of the past few months and invest in your programs, develop goals around the impact your employees crave.
YourCause has a “Share Your Story” function that our clients use to allow their employees to share stories and images about the causes and organizations they are closely involved with. This goes a long way to inspire fellow employees into action.
In addition, reporting is more than a way to collect data – it’s a story gold mine. Find employees whose support for particular organizations jump off the page and reach out to those employees to learn about their connection to the organization. Their stories often inspire co-workers to join in the cause, and that’s how organic campaigns are formed.
How can you avoid Giving Fatigue in the future?
As the old saying goes, “you don’t have to get ready if you stay ready.” That is a mentality we discuss when it comes to disaster relief. YourCause prides itself on our ability to respond quickly and have configurable solutions for your unique case. There will always be a place for fast action and quick response, but ultimately, impulse philanthropy leads to giving fatigue.
At YourCause, we offer year-round disaster pages that allow companies to develop long-term partnerships with disaster relief nonprofits, and provide ongoing support to help them stay ready for when disaster strikes.
We also recommend encouraging employees to set up recurring payroll donations. This makes it easy for employees to plan their giving throughout the year, rather than limiting them to one-time donations. Planning $100 worth of donations to Saving the Children over the course of the year feels very different than making a one-time donation of $100 after disaster strikes, and changes a donor’s mentality in the months that follow.