Author: Kayla Barnes
Spotlight on Engagement Elements
CSRconnect, our employee engagement software, comes with many features that go beyond the basics. The platform is designed to power purpose-driven work and drive engagement. Virtual employee resource groups, Engagement Elements, customizable user profiles, and Segmentation are some of the features in the platform that don’t come at an extra cost.
In this blog series, we will get a look at some of the exciting ways our customers are leveraging these features to take their programs to the next level. Today’s topic: Engagement Elements! If you haven’t seen the first piece from this series that covers Segmentation, be sure to check it out!
What are Engagement Elements?
Engagement Elements are highly flexible content tiles that give your organization prime real estate on CSRconnect’s Homepage to drive action and awareness to your users. This powerful feature lets our clients create timely, targeted, and transformative content with ease.
Timely – Engagement Elements are quick to create and easy to swap out. Spin up content to respond to disasters or an Engagement Element based on Moments that Matter like Pride Month or MLK Jr. Day.
Targeted – Through the use of features like segmentation and translations, leverage the ability to target Engagement Elements to different user groups based on factors like domestic or international region and employee type.
Transformative – Transform CSRconnect into a platform that truly reflects your programs and goals. Expand beyond giving & volunteering; incorporate other initiatives, like employee relief funds and health/wellness benefits.
Customer Success Spotlight
Jewell Willett
How do Engagement Elements set YourCause apart from other providers in the market?
I love this question because my overall response is ‘How do they not?!’ One of my favorite things about YourCause’s solutions is how they can become a philanthropic resting place for our customer’s CSR program. The Engagement Element feature not only allows you to create pages organic to the community, keeping participants on the site and engaged, but it also allows customers to cross-promote complimentary programs in the same space. We all know how hard it can be to go to multiple places to achieve a goal, and Engagement Elements allow our customers to eliminate that barrier and bring their participants to one place.
How have Engagement Elements evolved over the years?
Engagement Elements themselves are an evolution from an original feature called ‘Program Pages’. We took that concept and layered in new functionality like giving and voting. Combining the more modern approach to a general blank page layout with automated actions really started the feeling of endless opportunity. The Industry Report shows that customers using Engagement Elements see an increase in participation compared to clients that don’t, so in my opinion it’s not so much how Engagement Elements have evolved but how they have helped our customers evolve. It’s up to us to keep innovating this important functionality to limit the gaps in engagement we see through data and customer feedback, and that is where we are focused. Currently, we are working on making them more self-service oriented with greater options for templates and design.
What are some common ways that you see clients use Engagement Elements?
How much time do you have? Okay, if I really have to answer quickly…the most common ways that we see our customers use Engagement Elements are to create toolkits, host resources and program information, promote matching gift program guidelines, host focused giving programs, communicate campaigns, and conduct disaster relief fundraising.
About Jewell:
Jewell is a Senior Manager of Customer Success for Blackbaud’s Corporate Impact team with over 19 years of leadership experience in the social good space.
Over the last 10 years at Blackbaud, she has worked in various leadership roles as we have evolved into the Corporate Impact Customer Success Team. Jewell is passionate about leading and developing a team that provides high-touch consultative support and enablement in a SaaS environment.
She is a known and trusted subject matter expert for employee engagement programs, giving campaigns and disaster relief, as well as sharing the customer voice to support product innovation. Her favorite causes support children’s education, health, and well-being.
What are some of your favorite unique ways that clients use EEs?
The most innovative ways we see them used are to vote for volunteer of the year, collect an important decision in one click, and produce a carefully crafted journey to a local campaign. To me, it becomes most unique when the client is very proud of how they chose to showcase their unique program within CSRconnect instead of through a PDF document in email, for example. The progress and efficiency in communication and navigation they create is what makes them most unique.
