Being flexible about the nature of your campaigns will allow you to boost engagement, whatever the situation.
Designated giving days such as Giving Tuesday or Red Nose Day are increasing in popularity. Take advantage of the marketing buzz that already exists around these special giving days to motivate your employees. We created a list of ideas for this years #GivingTuesday campaign, but feel free to use these for any special giving campaigns.
At YourCause, we celebrated Red Nose Day last spring in partnership with Walgreens. By simply wearing clown noses supplied by our partner, we heightened awareness of child poverty and boosted employee donations on our own giving platform.
YourCause employees raise awareness and funds for Red Nose Day
We recommend making a list of special “days of giving” that are relevant to your companies goals and launching campaigns around them to get employees involved.
Disaster relief is another event that motivates employees to get involved. They are especially effective for the employee base who has never participated in the past. Our data shows that 79% of employees who contribute to a disaster campaign are first-time donors. And of these first-time donors, 65% come back to donate again.
So when a cause arises that employees care about, be ready to quickly setup a disaster campaign to provide your employees the means to help out.
Give your employees a voice.
Platform-based voting campaigns can boost employee engagement and initiate a snowball effect. What begins with a simple vote cast on a platform can eventually inspire an employee to become a dedicated active user. That user will, in turn, encourage colleagues to engage with the platform, growing your roster of potential champions.
Dell used a voting campaign to give their employees an easy way to engage with their platform and take environmental action. They would plant a tree for every employee who cast a vote on the platform. Team members simply voted for the location of where the tree should be planted. Employees encouraged other team members to join in the vote as well, and the campaign brought many new employees to the online community for the very first time.
This is just one example of using voting. Other companies have used voting to recognize top philanthropic performers or to survey employees regarding their preferred donation recipients. Regardless of a campaign’s outward goal, voting will invariably serve to engage more team members within their online community.
Empower your employees to share their philanthropic passions!
Fundraising is a simple way for employees to create their own page for a charity, which they can promote both internally and externally.
We have used our share of fundraisers here at YourCause to great results. An especially generous employee created a charity fundraiser for her own baby shower!
Donations and Diapers
Jewell Willet, Senior Account Manager
When I found out they were going to coordinate a work shower for me, I asked our executive team if we could turn on fundraising for our CSR tool. I felt like I wanted to do something in honor of our mission vs. collecting more toys or material items. They approved it, and I launched the fundraiser to Kangu.org – they are an NPO that raises funds for women in developing nations to help offset medical costs for health care they can’t afford. I picked Uganda Mom’s as the designation for the donation because of Patrick, the inspiration for YourCause, lives in Uganda. I thought we could support women’s health care in his community because his inspiration allows me to have access to my own health care. I was trying to come full circle. The theme for the shower was ‘Donations and Diapers’ so everyone made a donation and/or brought me diapers. Fun fact – I have not had to buy diapers since Riex was born because of the generosity- and we hit the fundraising goal!”
Colleagues who may not have given to a nonprofit before were drawn in because they wanted to be part of their friend’s celebration. This shows how fundraising is a great way to support employees at your company who are already passionate about a cause.