So how does it work exactly? This section will explain the different ways that our clients typically structure their workplace giving programs.
Campaign vs. Year-Round
These are the two main giving models that define when your employees can donate funds:
Campaign giving is a month where employees pledge their payroll donations for the upcoming calendar year. Our partners typically launch their campaigns in the fall so employees are prepared for the next year and are feeling generous for the holidays.
Campaigns have the advantage of a hyper-focused period of time to get employees excited, educated, and engaged with initiating reoccurring payroll commitments for the next year. The disadvantage is that employees don’t have the flexibility to edit their donation. So if an employee misses the donation window, they’ll have to wait another year to pledge.
Year-round giving is the other giving model that allows your employees to add and revise donations at any time throughout the year.
This empowers employees to make donations whenever the feeling strikes. Companies use year-round giving to foster an ongoing culture of social engagement.
While year-round engagement programs help to build unity among employees, maintaining and promoting giving programs throughout the year can often require a full-time CSR person.
Which is why many companies use a hybrid of both.
Campaign / Year-Round Hybrid Model is a combination of the two.
Luckily, there is a third option. By combining campaign and year-round giving models, you’ll have the concentrated promotion of a campaign and you can keep the program open year-round for any one-time gifts. Many YourCause clients see great success using this hybrid model!
Understanding the culture and resources of your company will help you determine the most effective giving model for you.