YourCause Launches Transparent Giving Badge to Inform Users and Recognize Employers for Maximizing Their Social Impact
YourCause, LLC introduces the Transparent Giving badge, an industry-first initiative recognizing companies committed to maximizing the impact of their employees’ charitable contributions. Participating companies use the YourCause platform to offer a transparent giving model through which their employee giving programs benefit from complete payment transparency. These companies cover all software platform and domestic payment processing fees on behalf of the employee, ensuring the maximum possible impact of each employee dollar donated.
YourCause estimates that transparent giving is responsible for an additional impact of $90 million to nonprofit organizations since YourCause pioneered and began supporting this model in 2008. As a real-world example, St. Jude Children’s Research Hospital received over $600,000 in 2017 in incremental donations as a result of transparent giving, translating into the ability to provide an additional 1,095 platelet transfusions for sick children. Other notable fundraising platforms, including Facebook and GoFundMe, have adopted similar policies to maximize the impact of their users’ generosity.
“From day one at YourCause, transparency has been one of our core principles because it inspires the trust and confidence our users need to give generously,” Matt Combs, Founder and CEO of YourCause, said. “I believe that YourCause, our clients, and our industry as a whole can do more good by building greater trust with our users. And the goal of the Transparent Giving badge is to do just that. We hope it inspires others to follow our lead in order to maximize the impact of every dollar donated.”
The Transparent Giving badge may be featured on corporate websites, social media, corporate social responsibility reports, and other approved media, as well as within the YourCause employee engagement platform, CSRconnect. Through this integration, employees are able to provide real-time feedback on the transparent giving model to their employers.
“The Transparent Giving badge underscores the importance we place on supporting our workforce and the causes they care about. We are committed to facilitating our employees and agents’ generosity by ensuring 100% of their contributions are allocated to the nonprofits they have chosen to fund,” explained Heather Nesle, President, New York Life Foundation.
The expectation of increasing institutional transparency is a consumer trend with significant implications for employee giving programs and corporate philanthropy as a whole. In addition, individual motivations for giving and volunteering change as a result of new opportunities for engagement and social impact, often enabled by new technologies and social entrepreneurship. As a result, employees increasingly expect their employers to support their philanthropic endeavors in more open and authentic ways. YourCause believes that transparent giving directly addresses this expectation and hopes that the Transparent Giving badge will inform, educate, and lead other industry participants to embrace transparency in their employee giving programs as well.