Top Fundraising Strategy to Raise More Money
So what was your #1 strategy this year to raise more money? Have more fundraising events? Focus more of your fundraising efforts on recruiting new donors? Revise the story you are telling about your mission? These examples, and of course there are many others, certainly have merit and should be considered as part of your fundraising efforts.
But, the #1 strategy, according to Gail Perry, an international fundraising consultant, trend-spotter, speaker, trainer and thought-leader, suggests your #1strategy this year should have been…build up your donor loyalty. Following is the link to her excellent blog telling you why improving your donor loyalty is such a profitable strategy.