They chose you!
Do you know why your donors support you and not other nonprofits? Have you ever wondered what makes your cause, your mission relevant in the eyes of your donors? If you are like nearly 100% of nonprofits when asked this question, your answer will never be the same as your donor’s answer to the same question.
Please read the following blog written by Charlie Hulme. Charlie is MD of Donor Voice. He helps charities uncover what, of all the things they do, cause relationship strength and what is harmful. http://101fundraising.org/2015/05/how-to-be-relevant-to-your-donors/