The 60 Second Interview Series features success stories from within the Global Good Network and includes a rapid-fire interview with one of our partners highlighting a unique approach taken in employee engagement to achieve our client’s CSR program success.
This month, I had the opportunity of speaking with the ladies of Tokyo Electron’s (TEL) United States CSR program, Katy Crist and Brianne Luna, to learn about their recent launch on the YourCause platform, how they are introducing and educating their employees on the United Nation’s Sustainable Development Goals (SDGs), and winning awards in the process!
With heavy support from Global Headquarters and the Executive Team, Tokyo Electron (TEL) creates and maintains its own Corporate Social Responsibility programs and strategies within the TEL FOR GOOD brand. Following each year, the directors of each of TEL FOR GOOD’s seven regions are asked to submit their social contribution strategies, initiatives, and successes for evaluation.
Following the fiscal year, the social contribution and improvement efforts of each region are presented alongside one another to global TEL leadership. Each TEL FOR GOOD region is given the opportunity to show the impact their employees and CSR strategy has had throughout the year; the most innovative and impactful region receiving the CSR at Work award from Tokyo Electron’s CEO.
TEL U.S. President and Executives accepting the CSR at Work Award.
At the end of 2018, the TEL FOR GOOD team in the U.S. submitted their efforts, excited to see how leadership would respond to some new initiatives that were taking place with the United States employees. With the implementation of the YourCause platform in April, TEL U.S. had been able to expand the bandwidth of their team’s efficiencies in communication, management, and strategy improvements. Along with these administrative perks, the U.S. team was able to set their programs and campaigns apart from the other regions by providing ad-hoc reporting. With detailed data and metrics, the TEL U.S. team was able to supply increasing employee engagement numbers while making program-changing decisions with accurate and fact-based reports.