Author: Katelyn Nollette
There is immense power in purpose. Not only because purpose creates a grounding, clarifying effect that empowers people to focus on doing what’s right, but because purpose is now driving everyday business decisions.
Harvard Law School Forum on Corporate Governance recently reported that high-purpose brands will double their market value more than 4x faster than low-purpose brands and will create much higher levels of total shareholder returns.
Purpose is smart business.
However, trying to define and measure the effectiveness of your company’s social impact is another story – much easier said than done and a challenge faced by business leaders across the country.
Accordingly, Accelerist conducted a study with a group of over 600 CSR Professionals and C-Level Executives to learn more about how they navigate the social impact reporting landscape.
We hope the below-aggregated insights can provide you with a little more know-how into how to spot and overcome potential data collection or reporting challenges so that you can level up your impact reporting game in 2022!
Focus Area: Cadence
- 66% of participants report on their social impact/CSR goals quarterly, while 26% of participants report on their goals annually.
The question of how often you should be generating and sharing your impact reports is up for debate.
While an annual report used to be the status quo, impact professionals are now leaning towards sharing results quarterly – to keep all stakeholders aware, engaged, and inspired by their company’s impact.