How to Partner With Nonprofits on Effective CSR and Cause Marketing Campaigns

Best practices to achieve compliant, collaborative impact.

In an era where employees increasingly expect corporate support for social causes and consumers actively seek businesses with genuine, mission-driven objectives, companies must have the necessary knowledge and tools to build effective nonprofit partnerships and drive social impact.

  • Internally, companies bolster their social impact and workplace culture through CSR initiatives, from corporate giving to employee engagement in donations and volunteering.
  • Simultaneously, external cause marketing campaigns motivate companies to harness the collective force of their customers, inviting a broader community to participate in impactful acts of charity.

This whitepaper delves into the intricacies of partnering with nonprofits on giving, volunteering, and cause marketing campaigns, exploring best practices on collaboration and compliance.

Contents:

  • Introduction
  • Aligning on Missions and Scope of Impact
  • Building Flexible and Trust-based Partnerships
  • Ensuring Compliance: Vetting and Disbursement Management
  • Ensuring Compliance: Cause Marketing Campaigns
  • Guidance on Partnerships: Volunteering, Giving, and Cause Marketing

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About Us

At YourCause we have been helping companies support employee engagement initiatives that connect to corporate purpose and drive meaningful change towards critical social issues since 2007. We support over 500 organizations from Fortune 500 companies to small and medium sized business to drive employee engagement in giving, volunteering, DEI programs and more. Our clients in the Global Good Network™ engage employees from 116 countries with opportunities to drive social impact. The tips, best practices and resources are curated by our team of experts that help companies maximize the use of the YourCause platform, launch new programs + grow and scale.

About Change

Change is the leading donation processing platform that enables companies to engage a new generation of socially conscious consumers. With Change, organizations can seamlessly donate to 400,000+ charities, process instant payouts, maintain regulatory compliance, and track donation data in real-time. Change integrates anywhere you can spend a dollar, making it a suitable solution for charitable round-ups at checkout, loyalty program points donations, complex fundraising campaigns, and more.