The headlines are ringing loud and clear. As business trust and value are tied to how companies operate responsibly, the conversation about what makes a difference should start at the top with executives. This infusion of CSR with business strategy will help answer your company’s “Why?” and further activate employees to participate in giving, volunteering, and community initiatives by providing them with the reason their organization is choosing to care.1 Research conducted with organizational behaviorists that sought to understand the impact of CSR on employees found that when employees view their organization as engaging in CSR for a genuine reason, they feel work is compatible with their values and shared goals.2 That type of person-organization fit can go a long way in attracting and retaining top talent.
Another area that can make a difference in turning philanthropy into real social impact is partnerships. The annual Partnership Conference in Toronto, Ontario aims to find answers to the question, “What is making a difference in Canada?”, by bringing together leaders in purpose to discuss how brands and charities can work together to unlock driving social change. CSR Professionals in a Changing World is a session that will dive into what’s happening in the nonprofit and private sector in Canada, and provide perspectives from both charities and corporations. Each speaker on the panel will share insights on what a good partnership looks like, not companies just checking boxes and not nonprofits just looking for checks. The conversation will look to answer a few questions like:
- What is the role of social responsibility?
- How can companies create governance practices with measures that hold them accountable to making a commitment?
- How can companies join others in the community to be better informed by people with lived experiences and then develop ESG and CSR strategies that serve a need?
Learn more about each speaker on the panel below and register to attend The Partnership Conference.