Author: Susan Pollara
Companies active in the CSR space are generally very familiar with the concept of disaster relief. They create campaigns and devote time, energy, and funds in targeted efforts to help those in need following a disaster. And from our research, we know that Disaster Relief campaigns are a powerful way to engage employees. From our 2016 and 2017 Industry Reports, we learned that 79% of disaster relief donors are first-time program participants and that 65% of those first-time donors return to the platform within the year to make an additional engagement. Disaster Relief campaigns engage employees and enable them to make a difference both globally and in their own communities.