Can I Create And Store Relationships Among My Constituents?

Randy McCabe November 7, 2012 Nonprofits

Q: Can I create and store relationships among my constituents?

A: It can be very helpful to know how your constituents may be related – either by family, affinities, the schools they’ve attended, or businesses that they work for.  While it can be important to know if one donor is a sibling, parent, or child of another donor, it can be even more important to record what companies your donors work for.

For instance, giving opportunities can be enhanced when you know that your prospective giver is working for a company that matches employee gifts.