The survey aimed to understand how employees felt when consulted about what CSR initiatives the company should take, versus when they were not consulted. The results show that employees want to be involved with CSR programming, and mental health support was a top priority they wanted their employers to address.
What are the top CSR initiatives employees care about? 18% said they care about opportunities for charitable giving, 12% for volunteering in community programs and 16% want their company to make socially and environmentally conscious investments. Charitable giving was a high priority for businesses looking to help rebuild communities depleted by the effects of the pandemic as well as improving community volunteering opportunities and giving employees a chance to participate in their CSR projects. – 2021 Report: The power of purpose: how corporate social responsibility (CSR) influenced employee engagement in 2020, Qualtrics
The pandemic proved that no matter how large or small your company is, you can start making a social impact on your communities and employees in need – and good news! There’s a shiny silver “ROI” lining to employee engagement and CSR! Employee engagement impacts profitability, productivity, customer experience and employee retention. Employees want to give to the causes they believe in and make a positive impact on their community, and they want the companies they work for to do the same.