Back To The Future of CSR with Impact 2030
Impact 2030: A lot of buzz but what is it really?
Lately, there has been a lot of buzz in client conversations and within the YourCause offices surrounding Impact 2030. Just by looking at the title ‘Impact 2030’ and looking at those we partner with – Corporate Social Responsibility departments – you could use deductive reasoning to figure out what this movement is all about. Unifying corporate citizens to make a bigger impact on the world’s global issues by the year 2030.
Well, if that was your guess you’re right but only scratching the surface. The Impact 2030 movement involves an integrated plan that unifies the United Nations (UN), leading global businesses, and their employees to achieve not one goal, not four goals but seventeen goals to help the world run better and improve people’s lives. Everything from ending poverty to environmental conservation has assigned goals in which the UN is calling out to big business to make a public commitment in support.
The goals are ambitious, but I imagine when the UN was drafting the Post-2015 Sustainable Development Goals they said to each other, “Let’s go big. It is the world we are saving.” And big they went, targeting global corporations to do what they have already been doing individually within their Corporate Social Responsibility department, but asking them to tweak their program parameters a bit. The ask? Make a public commitment to a couple goals already outlined by the UN and already being focused on by other global corporations. Really, this is weaving existing programs into a unified future of CSR. Smart. That means a more efficient sustainable focus, consolidating corporate volunteers, and accelerating (and hopefully eliminating) some of the global issues plaguing the world.
The Impact 2030 movement officially kicks off January 1, 2016, however, numerous global corporations have already raised their hand to become an impact partner. Medtronic, Chevron, UPS, Dow Chemical, Johnson & Johnson and Pfizer are just a few taking a stand to align and support the Impact 2030 movement.
Personally, I can’t wait to see how these companies and more report and prove the real impact they are making to achieve a Post-2015 Sustainable Development Goal. Maybe we will actually be able to see a change in the number of children saved from sex trafficking, the number of forests restored to their original glory, or the number of diseases eliminated as a risk for humankind. I know I will be anxiously awaiting the impact a unified effort really makes.
If you’re a nonprofit you can declare which Global Goals you support using The Global Goals Gateway tool: